Institute
SSGI
Project Overview
SSPU and SSTC are leading institutions in central India, offering engineering, management, and pharmacy programs. The universities needed to rebuild their digital presence post-pandemic, attract students for admissions, and stand out in a competitive educational landscape.
Campaign Duration
April 2022 – July 2022
THE CHALLENGE
The institutions faced low brand visibility and weak engagement during the pandemic. Competing against national-level universities required a strong identity refresh, meaningful engagement campaigns, and consistent lead generation strategies.
WHAT WE DID
We executed a 360° rebranding campaign under #ExploreEverything, including online career counseling sessions, free mock entrance exams, and offline mall events. Social media storytelling and targeted ads on Meta, Google, and LinkedIn boosted awareness. Video and photo production humanized the brand, while SEO and paid ads delivered measurable traction.
IMPACT
The 2022 campaign for this Brand significant boosted brand awareness and engagement. The rebranding and #ExploreEverything initiatives revitalized the university’s image, leading to a noticeable increase in visibility across social media and search engines. Post- COVID, the shift to digital marketing was crucial, with SEO, Google Ads, and targeted social media campaigns driving substantial online traffic and interaction. The campaign generated over 800+ leads, directly contributing to a rise in student admissions.
The comprehensive marketing strategy effectively reestablished the brand’s presence in a competitive educational landscape.
BRAND FILM
Campaign: #PressureIsNotPadhai​
For SSGI, we created a powerful brand film under the campaign #PressureIsNotPadhai, which translates to "Study is not always a fight." This film focused on the immense pressure students face during exams for various academic branches. By depicting the real struggles students endure, the film aims to generate awareness and empathy among educators parents and society at large. Our approach highlighted that education should be about growth, not stress. The campaign successfully sparked conversations and helped to create a supportive environment for students facing exam-related pressures who were our main target audience.