Modular Kitchen & Railings Showroom
Kitchen Gallery + MicDrop! Advertising
A 24-Year Legacy Rebuilt Into a Modern, Scalable Brand Ecosystem
Project Overview
Kitchen Gallery has been one of Chhattisgarh’s most trusted names in modular kitchens, wardrobes, railings and appliances since 2001.
But after 24 years of dominance, the brand had hit a ceiling: offline-heavy, visually outdated, inconsistent communication and no digital presence to match its market potential.
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They didn’t need a “new look.”
They needed a complete brand rebuild that honoured their legacy while preparing them for the next decade.
MicDrop stepped in as the brand’s strategic and creative partner.
Campaign Duration
Jan 2025 – Present
CHALLENGES
1. Strong offline brand, invisible online
24 years of reputation wasn’t showing up digitally.
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2. Outdated identity
The look and communication didn’t match the quality of their work.
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3. No organised messaging
Customers couldn’t clearly understand their offerings.
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4. No lead system
All sales depended on walk-ins and referrals.
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5. Low recall in a crowded market
Competitors were louder online despite offering less.
BRANDING
The new identity wasn’t designed to look “stylish.”
It was built to mean something.
The Logo System
We engineered a geometric, modern system rooted in functionality — the very promise of the brand.
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The burner-inspired blue
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The arrow pointing to the “Gallery”
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The half “K” platform bar
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The circle encapsulating K & G
We created a structured, meaningful logo that reflects how the brand works — precise, functional, and dependable.
The Colour System
We built a premium, confident palette:
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Picton Blue & Electric Blue for identity
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A full neutrals family for depth
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Clean contrast ratios for print, digital and interior use​
The accent colour was taken from the burner which represents the end use of our kitchen
Benefit
Gives the brand a clean, high-quality appearance everywhere — from boards to brochures to Instagram.
Communication Framework
Kitchen Gallery didn’t just need a new logo.
They needed a brand that behaves.
We built:
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A messaging hierarchy
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Category naming structure
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Clear offering segmentation
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Reasons-To-Buy framework
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Brand promise
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Communication mindset
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Brand prism + archetype strategy
This ensured that every customer - homemaker, working couple, interior designer, real estate developer - saw exactly what mattered to them.
STRATEGY
We built a two-lane strategy
A
Build the Brand Online (Organically)
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We created a social ecosystem that made Kitchen Gallery look credible from day one. We focused on consistent, meaningful content that helped people trust the brand and understand what it stands for. The goal was to build familiarity, authority, and genuine interest.
B
Build the Lead Engine
(Paid Ads)
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Once the brand had enough depth, we added paid campaigns. High-intent forms, hyper-local targeting, and retargeting helped us attract people who were ready to enquire. This turned the growing online presence into a steady flow of serious leads.
Let Numbers
do the talking
From the ads + content ecosystem
Leads
647
CPL
92.75
₹
Total Spend
60,011.93
Impressions
667,726
Reach
221,236
Qualified Leads
40%
Sales Increase (Client-Reported)
3x
This wasn’t a short-term campaign. It was a full-scale social media strategy that created a strong, reliable digital identity for the brand.
RESULTS
1. Built a digital identity that reflects their legacy
The brand now looks modern, trustworthy, and premium.
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2. Created a consistent social presence
People finally understand who they are and why they matter.
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3. Clear communication across all touchpoints
Their offerings became organised and easy to navigate.
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4. A predictable, high-quality lead engine
647 leads, strong intent, and 3× sales growth.
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5. Stronger visibility across Raipur and nearby cities
The brand now competes confidently in the digital space.
