Modular Kitchen & Railings Showroom
SSTC × MicDrop! Advertising
A 360° Admissions Transformation Built on Branding, Content & Performance
Project Overview
Before MicDrop stepped in, Shri Shankaracharya Technical Campus (SSTC) had strong academic programs and a respected name — but limited visibility, inconsistent digital communication and no structured admission funnel.
Students were choosing louder competitors who were more active online.
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SSTC didn’t just need ads.
They needed a full admissions ecosystem — branding clarity, student-centric storytelling, engaging campaigns and a strong digital funnel.
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MicDrop became their strategic partner across branding, content, performance and offline execution.
Campaign Duration
April 2025 – Present
CHALLENGES
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Strong institute, low digital recall
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Zero structured lead-generation system
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No funnel to nurture or qualify incoming leads
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Minimal visibility among Gen-Z aspirants
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No consistent brand identity across platforms
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Lack of emotional storytelling and campus-driven content
Branding & Positioning
MicDrop refined SSTC’s visual identity and brand behaviour to make it more modern, student-oriented and instantly recognisable.
Brand Positioning
We shifted SSTC’s narrative from “just another engineering college” to a future-ready campus focused on opportunity, skill, and experience.
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A cleaner, sharper crest
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Stronger typography
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A colour system that feels academic yet modern
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Visuals highlighting labs, campus life, and student achievements
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Benefit
A refreshed identity that appeals to aspirants and parents while keeping the institute’s legacy intact.
Visual Language
STRATEGY — The Admissions Engine
MicDrop built a multi-layered system that worked across awareness, engagement, credibility, and conversion.
A) Performance Funnel
The Lead Machine
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Free Mock Test Campaign (JEE, CGPET, CGPPHT)
A breakthrough lead-gen format created by MicDrop.
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Edition 1: 280+ leads
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Edition 2: 350+ leads
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700+ total high-intent prospects
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Why it worked:
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Students trust institutes that help them, not just advertise to them
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Mock tests filtered serious aspirants
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Parents saw SSTC as a helpful, student-friendly institution
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Career Counselling Funnel
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We nurtured leads through:
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1:1 calls
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Career guidance
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Stream/branch counselling
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Campus walk-through invites
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Outcome
A high conversion rate because leads were warmed, guided, and qualified.
B) Social Media
Where Students Actually Engage
We created a student-centric content engine that matched campus culture and Gen-Z humour.
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Campaigns That Built Recall
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#SSTCWaliBarrish
A seasonal monsoon campaign that became a campus trend.
Students organically used the hashtag in stories, reels, and posts.
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#LifeAtSSTC
An evergreen campaign showcasing:
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Daily campus life
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Friends, labs, events, festivals
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The “feel” of being an SSTC student
Built aspirational value for prospective students.
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#PressureIsNotPadhai
A powerful emotional campaign + brand film (Portfolio page 25)
Addressed exam stress, student expectations, and academic pressure.
This made SSTC feel human, empathetic, and student-first.
C) Offline Activation & Events
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From the portfolio (page 24) :
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Mall activities
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Student interactions
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Workshops
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Counselling zones
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Campus events and seminars
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Benefit
Helped bridge the gap between online leads and real admissions.
D) Complete 360° Execution
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MicDrop handled:
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Branding
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Production (photo + film)
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Performance Marketing
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Social Media Management
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Offline Collateral
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Landing Page
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MRA + Analysis
A fully integrated system that made admissions predictable and scalable.
RESULTS
Based on the results mentioned in MicDrop’s portfolio (page 21) plus your mock-test data:
Overall Impact
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800+ leads generated across campaigns
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700+ leads from two mock-test funnels
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10M+ reach across platforms
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Stronger brand recall among engineering & pharmacy aspirants
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Higher counselling turnout & admission conversions
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Brand perception shifted from “traditional institute” to a modern, student-friendly campus
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Engagement Highlights
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#SSTCWaliBarrish became a season-wide trend
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#LifeAtSSTC boosted organic student-generated content
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#PressureIsNotPadhai brand film sparked conversations among students & parents
WHY THIS WORKED
The SSTC campaign succeeded because it blended:
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Branding that matched student expectations
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Campaigns that felt culturally relevant
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Performance marketing engineered for high-intent leads
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Offline + digital working together
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Content rooted in student emotion and campus reality
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This wasn't just an induction campaign.
It was a complete admissions ecosystem built to scale every year.
SUMMARY
MicDrop helped SSTC:
Modernise its identity
Strengthen Emotional Connection with Students
Build
Culture-Defining Campaigns
Boost Visibility across Chhattisgarh
Generate
High-Quality Admission Leads
Create
a Predictable & Repeatable Admissions Engine
SSTC didn’t just become visible.
It became the first choice.