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Car Authorised Dealers & Service Centre

National Garage + MicDrop! Advertising

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Turning a Legacy Dealership Into a Performance-Driven EV Growth Engine

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Project Overview

National Garage is the oldest and most trusted Tata Motors dealership in Chhattisgarh.
With multiple locations, the highest Google ratings, and the largest customer base in the region, they already had offline dominance.

But legacy alone doesn’t drive modern sales.

They didn’t need “ads.”

They needed a performance system that could:

  • Convert expo traffic into bookings.

  • Scale EV sales by 30–35%.

  • Push high-margin SUVs.

  • Clear limited ICE stock strategically.

  • Turn urgency into revenue.

MicDrop became National Garage’s performance growth partner - building a rapid-response lead engine and a long-term EV funnel.

Campaign Duration

April 2025 – Present

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CHALLENGES

1. Extreme Time Pressure

RADA Expo offer live from 20 Jan.

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Duration of the offer: 20 Jan to 5 feb
Just 48 hours to plan, shoot, edit, and launch.

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2. High-Ticket Product, Short Window

Cars aren’t impulse buys.
The campaign needed bookings, not awareness.

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3. Competitive Dealer Environment

Multiple dealerships running heavy promotional campaigns during the same expo period.

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4. EV Transition Pressure

The business goal was clear:
Increase EV sales from 35–40 units/month to 50–55 units/month.

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This wasn’t just lead generation.
It was a category transformation.

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Communication Framework

National Garage’s digital identity was sharpened around​

​1. Authority

Oldest dealership.
Highest trust.
Largest customer base.​

​2. Financial Advantage

Massive savings.
RTO benefits.
Lower EV running cost.​

3. Future-Ready Positioning

EV = smart decision.
Modern. Efficient. Upgraded.

We didn't sell cars. We sold smarter decision.

STRATEGY

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We approached National Garage in two phases

Phase 1

RADA Auto Expo

Bottom Funnel Domination

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Instead of running a traditional awareness-first funnel…

We made a bold decision:

Intent beats reach in short sales windows.

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Funnel Structure

Ad → WhatsApp/Lead Form → Direct Sales Follow-up

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No budget burn.
No passive engagement.

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Only purchase-ready audiences.

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What We Executed in 48 Hours

  • Full campaign architecture

  • Scriptwriting + hooks + offer messaging

  • Hero ad production

  • 15+ creatives (video + static variants)

  • WhatsApp lead routing

  • High-intent audience segmentation (25–45 years, income filtering, geo-radius targeting)

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Campaign went live before peak expo footfall. Speed became the competitive advantage.

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Let Numbers
do the talking

RADA Campaign – 10 Days

62.5

₹

Cost per Lead

25,000

₹

Total Spend

5,000

₹

cost per booking

Confirmed

Bookings

5+

Form Leads

200+

420+

Total High-Intent Leads

Impressions

523,669+

WhatsApp Leads

200+

In the automobile category, a ₹62.5 CPL for high-intent leads is not average.

It’s engineered.

STRATEGY

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We approached National Garage in two phases

Phase 2

EV Growth Engine

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After proving immediate booking capability,
The focus shifted to EV scale.

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Business Goal

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Increase EV sales by 30–35%.

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Campaign Focus Split

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  • 80% EV-focused campaigns

  • 20% ICE stock clearance

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EV Priority Models

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  • Harrier EV – Premium SUV positioning

  • Curvv EV – Futuristic aspirational SUV

  • Nexon EV – Volume driver

  • Tiago EV – Entry-level EV adoption

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EV Strategy Framework

Unlike the expo sprint, EV required a structured funnel.

A

Awareness (30%)

  • EV myth-busting

  • Petrol vs EV savings comparison

  • Charging convenience messaging

B

Consideration (40%)

  • Model-wise benefit creatives

  • Savings breakdown

  • Green Bonus positioning

  • Premium showroom visuals

C

Conversion (30%)

  • Lead forms

  • WhatsApp CTAs

  • Urgency-based creatives

  • Retargeting video viewers & engagers

RESULTS

1. 400+ High-Intent Leads in 10 Days

During the RADA window, with just ₹25,000 spent.

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2. Proven Booking Conversions

5+ confirmed bookings from short-window performance targeting.

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3. Structured EV Sales Funnel

From sprint execution to scalable EV growth strategy.

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4. Strong WhatsApp Conversion Engine

Dealer follow-up efficiency improved with filtered, high-intent leads.

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5. Performance-First Brand Positioning

National Garage evolved from “trusted legacy dealer” to “digitally dominant performance dealership.”

What This Case Study Proves

In high-ticket local markets:

  • Speed beats perfection.

  • Intent beats reach.

  • Funnel beats noise.

  • Authority + urgency = revenue.​

​National Garage already had legacy. MicDrop added performance.

And together, we didn’t just run ads. We engineered growth.

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