Modular Kitchen & Railings Showroom
Shiv Sharan Enclave +
MicDrop! Advertising
Positioning a Premium Residential Project in a Cluttered Local Market
Project Overview
MicDrop! Advertising was engaged to market Shiv Sharan Enclave, a premium residential project by Madaan Builders, offering 3 BHK apartments and luxury penthouses with open terraces and rooftop gardens in Smriti Nagar, Bhilai.
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The project had strong fundamentals.
The challenge was standing out in a noisy local real estate market and attracting buyers at the right price point.
Campaign Duration
December 2023 – Present
The Brief
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Client: Madaan Builders
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Project: Shiv Sharan Enclave
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Platforms: Digital + Offline
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Overview
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Inventory: 3 BHK Apartments + Luxury Penthouses
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Ticket Size:
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₹55 Lakhs (3 BHK)
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₹75 Lakhs (Penthouses)
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Location: Smriti Nagar, Bhilai
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Objective
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Stand out in a cluttered local real estate market
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Communicate premium value clearly
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Drive qualified enquiries at the ₹55–75 Lakhs price point
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This was not about cheap leads.
It was about right-fit buyers.
CHALLENGES
1. Market clutter
Multiple residential projects competing for the same audience.
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2. Premium perception gap
The project’s lifestyle value was not being communicated clearly.
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3. Price-point sensitivity
Leads had to align with the ₹55–75 Lakhs ticket size.
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4. Mixed buyer intent
Needed to filter serious homebuyers from casual browsers.
STRATEGY
We focused on clear premium positioning + lifestyle-led demand + multi-channel visibility.
A
Premium-First Positioning
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We reframed Shiv Sharan Enclave as a lifestyle upgrade, not just another apartment project.
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All messaging highlighted:
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Construction quality
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Spacious layouts
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Open terrace & rooftop garden
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Smriti Nagar location advantage
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Low-density living appeal
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This repositioned the project from “available flats” to a premium residential option.
B
High-Impact Offline Visibility
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Designed large-format hoarding creatives
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Location-led messaging for strong local recall
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Premium visual language for trust and aspiration
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This created top-of-mind awareness in the immediate catchment.
E
Messaging Consistency
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Unified communication across:
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Ads
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Property listings
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Hoardings
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Visual identity
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This built trust, recall, and decision confidence.
C
Digital Lead Generation
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Executed Meta Ads targeting homebuyers in and around Bhilai
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Lifestyle-led creatives showcasing space, comfort, and location
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Clear price-bracket messaging to filter intent
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Continuous creative and audience optimisation
D
High-Intent Search Capture
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Leveraged third-party property portals
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Captured users actively searching for 3 BHKs and premium flats
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Aligned listing visuals and copy with ad messaging
Impact & Results
Strong Enquiry flow for both
3 BHK & Penthouse Inventory
High-quality Leads Aligned with the
₹55–75 Lakhs ticket size
Improved site visits driven by lifestyle-led communication
Faster Buyer Decision-Making due to Clear Value Articulation
Established
Shiv Sharan Enclave
as a Premium Residential Option in Smriti Nagar
Revenue Impact
1. Strong market positioning
The project emerged as a premium choice in its micro-market.
2. Better lead quality
Minimal mismatch between enquiries and pricing.
3. Lifestyle-driven demand
Buyers connected with the space, not just the specs.
4. Scalable sales framework
A repeatable model for future inventory phases.
Why This Case Study Matters
This campaign proves that residential real estate sales aren’t driven by discounts —
they’re driven by positioning, clarity, and value communication.
MicDrop didn’t just generate leads.
We built premium perception and filtered demand at the right price point.