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Modular Kitchen & Railings Showroom

Shri Shankaracharya Professional University (SSPU) + MicDrop! Advertising

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Campaign Duration

April 2022 – July 2022

Mandate

  • MRA

  • Production

  • Rebranding

  • Social Media

  • Offline Activation

  • Performance Marketing

  • 360° Admissions Campaign

CHALLENGES

SSPU was struggling with visibility and differentiation.
Post-pandemic, student behaviour shifted heavily to online search and digital discovery — yet SSPU’s presence was limited, unclear, and inconsistent.

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  • Outdated brand perception

  • Minimal digital presence

  • Low top-of-funnel awareness

  • Students choosing “traditional” career paths due to limited exposure

  • High competition from institutes with strong digital journeys

REBRANDING
“Your New Tomorrow”

We rebuilt the university’s identity around a simple, powerful idea:

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What Rebranding Solved

  • Gave SSPU a clear positioning in a cluttered market

  • Shifted the narrative from “a typical university” to “a future-focused, multi-opportunity institution”

  • Made the brand more aspirational, student-first, and emotionally relevant

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The new positioning formed the backbone of every social post, ad, video, and offline activity.

Students don’t just come to SSPU for a degree.

They come to build their tomorrow.

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SOCIAL MEDIA STRATEGY

MicDrop shaped SSPU’s digital presence around what students actually need — clarity, culture and confidence in choosing their career. The strategy combined emotional storytelling, career guidance and high-visibility campaigns to make SSPU feel youthful, future-ready and full of opportunities.

360°
Campaign

PHASE - 1
Digital-First Discovery & Lead Generation

1. Career Counselling + Lead Funnels

 

We created an online counselling system that allowed students to explore 40+ career paths — beyond engineering and traditional routes.

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Why this worked:
It solved the real student pain point: confusion.
Career discovery → clarity → high-intent leads.

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2. Free Mock Tests (JEE, CGPPHT, CGPET)

 

A high-value lead magnet focused on exam-going students.

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Results:

  • 280+ leads from the first mock test drive

  • 350+ leads from the second

  • 630+ leads total, with qualification calls & filtering

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3. Awareness & Lead Ads

 

Ads focused on:

  • showing new-age careers

  • debunking traditional career pressure

  • showcasing SSPU’s course depth

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Why this mattered:
It built trust early and positioned SSPU as a university that guides, not sells.

PHASE - 2
Offline Activation + Experience Building

We transformed SSPU from “just another university” to a youth-focused experience brand.

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Mall activation: Explore Everything Live

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  • Free on-ground career counselling

  • Flash mobs

  • Nukkad Natak

  • Launch of the brand film

  • Student interaction zones

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Footfall: 1000+ students & parents

This hybrid approach built real credibility and gave SSPU a strong offline presence.

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EVERGREEN

Campaigns

#LifeAtSSPU

Showcased the campus environment, student life, and SSPU’s 216+ course ecosystem.

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#PressureIsNotPadhai

An emotional narrative addressing exam pressure and mental health.

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Benefit:
Build trust, relatability, and a strong student connect.

Career-Focused Communication

Content centered around:

  • New-age career options

  • Placements & faculty

  • Course pathways and outcomes

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Benefit:
Matched the “value-buyer mindset” and helped students understand the practical benefits of SSPU.

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Seasonal & CSR-Led Campaigns

#DoYourPart — World Environment Day

Encouraged climate-positive habits.

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#HereForGood — CSR Activities

Workshops in adopted villages (Semaria, Dhamda) showcasing SSPU’s community commitment.

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Benefit:
Positioned SSPU as socially responsible and purpose-driven.

Infrastructure & Magnitude

Consistently showcased:

  • 216+ courses

  • 186+ faculty

  • Labs, sports, auditorium, and modern facilities

  • IIC 3-star rating

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Benefit:
Reinforced SSPU’s scale, capability, and academic credibility.

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Let Numbers
do the talking

Using campaign results from the MicDrop Portfolio

Overall Digital Impact

Total Reach

across Platforms

10M+

Leads generated across SSPU & SSTC combined

800+

Qualified Leads for SSPU alone

310+

ROAS

20x

Strong

Massive Improvement in search Visibility & Brand Recall

Breakdown

Leads

630+

Mock Tests Generated

Leads

400+

#ExploreEverything

(online phase) generated

Footfall in offline mall activation

1000+

Brand film & emotional campaigns boosted engagement significantly

These numbers positioned SSPU as

the most visible private university in the region during the admission cycle.

The Impact

MicDrop’s campaigns delivered impact on three levels:

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Brand Impact

  • SSPU moved from “low recall” to a high-visibility, digital-first university

  • The new identity made the university aspirational & future oriented

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Student Impact

  • Thousands of students explored new-age careers

  • Counselling sessions reduced confusion & fear

  • Emotional campaigns built trust and relatability

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Business Impact

  • Lead quality improved dramatically

  • Enquiries converted faster due to better qualification and MRA-backed communication

  • SSPU’s admission cycle strengthened year over year

Final Word

SSPU’s transformation wasn’t just a campaign, it was a full-scale brand rebuild.

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From the positioning Your New Tomorrow to a 360° admissions engine, every touchpoint was designed to do one thing:

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Help students discover who they can become.

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And that made all the difference.

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