Modular Kitchen & Railings Showroom
Mittal Elanza +
MicDrop! Advertising
Two Metro Markets.
One Unified Brand Engine.
Multi-Crore Revenue Impact.
Project Overview
Mittal Builders launched two premium residential projects across Mumbai and Bangalore, with ticket sizes ranging from ₹65 Lakhs to ₹1.5 Crore.
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Despite strong construction quality, prime locations, and lifestyle features, the brand faced a serious bottleneck:
inconsistent visual identity, diluted messaging, and weak recall across platforms.
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They didn’t need more ads.
They needed a cohesive brand-performance system that could convert premium intent into qualified sales conversations.
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MicDrop stepped in as the strategic growth partner to rebuild perception, unify communication, and scale lead quality across metros.
Campaign Duration
Nov 2023 – Jan 2024
The Brief
Two residential projects in Mumbai and Bangalore
Ticket Size: ₹65 Lakhs – ₹1.5 Crore
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Core Challenges:
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Inconsistent visual identity across digital and offline
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Fragmented communication diluting brand perception
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Weak recall despite strong USPs
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Need for qualified leads at metro real estate price points
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Dependence on scattered on-ground visibility
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Primary Objective:
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Generate high-intent, qualified leads
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Strengthen brand trust and premium positioning
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Drive sales through a digital + offline integrated funnel
CHALLENGES
1. Brand inconsistency across platforms
No unified look, tone, or positioning across digital, print, and outdoor.
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2. Diluted premium perception
Strong product. Weak articulation of value.
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3. Metro competition pressure
Surrounded by aggressive real estate advertising in both Mumbai and Bangalore.
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4. Low recall despite visibility
High impressions, low long-term memory value.
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5. Need for sales-aligned lead quality
Volume alone wasn’t enough. Sales-ready leads were the real KPI.
SOLUTION
We rebuilt Mittal Elanza into a brand-led performance machine.
A
Brand & Communication Rebuild
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Introduced modern, premium brand-led communication
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Unified visual identity across all creatives and platforms
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Aligned tone, messaging, and layout consistency
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Crafted aspirational lifestyle-led storytelling
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Reinforced trust, quality, and long-term value perception
B
On-Ground Visibility Engine
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Designed high-impact OOH hoardings
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Developed offline collateral for walk-in trust reinforcement
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Ensured messaging parity between offline and digital touchpoints
C
Performance Marketing System
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Ran targeted Meta Ads & Google Ads
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Built intent-led funnels for metro homebuyers
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Optimized creatives for CTR, CPL, and lead quality
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Supported campaigns with video content
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Retargeted high-intent prospects across platforms
Strategy
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We executed a two-lane growth system:
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Lane 1: Build Brand Continuity
Create a unified premium identity across metros to strengthen trust, recall, and perceived value. -
Lane 2: Drive High-Intent Demand
Run performance campaigns focused on metro homebuyers with purchase readiness and financial capacity. -
This ensured the brand looked premium before the leads arrived — and sales teams spoke to qualified prospects, not browsers.
Impact & Business Results
₹1.2 Lakh
Total Monthly
Ad Spend
1,200+
Qualified Leads
generated in 3 months
₹400
Cost Per Lead
(Significantly below Metro Benchmarks)
8 Flats
Sold within 6 Months
across two cities
Strong Pipeline
of Premium Homebuyers
Improved Site Visit Quality and Conversion Intent
Revenue Impact
With ticket sizes between ₹65 Lakhs – ₹1.5 Crore,
the campaign directly contributed to multi-crore revenue generation, delivering a high ROI on marketing investment.
Why This Case Study Matters
1. Unified premium brand identity
The brand now looks credible, aspirational, and metro-ready.
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2. Consistent communication across touch-points
Digital, OOH, and offline now speak the same language.
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3. Sales-aligned lead quality
Leads matched ticket sizes and purchase readiness.
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4. High-performance efficiency
₹400 CPL in metro real estate is rare. We achieved it.
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5. Scalable real estate growth engine
A repeatable, systemized framework for future launches.