Modular Kitchen & Railings Showroom
Himalaya Tower + MicDrop! Advertising
Positioning a Highway-Facing Commercial Property as Bhilai’s Preferred Leasing Destination
Project Overview
MicDrop! Advertising was engaged to market Himalaya Tower, a 23,000 sq. ft. highway-facing corner commercial property located at Supela (Akash Ganga), Bhilai — one of the city’s highest-footfall commercial zones.
​
The asset was strong.
The challenge was positioning it correctly to attract the right businesses at the right rental value.
Campaign Duration
Nov 2023 – Jan 2024
The Brief
-
Client: Himalaya Group
-
Project: Himalaya Tower
-
Duration: March 2024 – April 2024
-
Platforms: Digital + Offline
Objective
-
Position Himalaya Tower as a preferred commercial leasing destination
-
Attract serious business tenants (retail, showrooms, offices, healthcare, F&B)
-
Generate consistent, high-quality enquiries in the ₹80,000 – ₹1.5 Lakh rental range​
This was not about mass visibility. It was about commercial-fit demand.
CHALLENGES
1. High competition in a busy zone
Supela is crowded with commercial buildings competing for the same tenants.
​
2. Need for perception alignment
The property had to look as premium and visible online as it was on-ground.
​
3. Wide tenant mix
Messaging needed to appeal to multiple business categories without dilution.
​
4. Quality over volume
Enquiries had to match the intended rental brackets.
STRATEGY
We focused on visibility + intent-driven demand, ensuring the property was seen by decision-makers, not browsers.
A
Commercial-First Positioning
​
All communication revolved around:
-
Highway-facing frontage
-
Corner visibility
-
Highest footfall zone
-
Scale (23,000 sq. ft.)
-
Business-ready infrastructure
This reframed the property from “available space” to a business growth location.
B
Localised Digital Campaigns
​
-
Geo-targeted Meta campaigns for Bhilai & nearby commercial catchments
-
Messaging aligned with on-ground reality
-
Clear CTAs driving site visits, not just enquiries
C
Lead Quality Control
​
-
Lead intent was prioritised over volume
-
Copy and creatives filtered unserious interest early
-
Continuous optimisation based on enquiry quality
D
Offline Support Collateral
​
-
Professionally designed brochures
-
On-ground visibility material
-
Consistent messaging between digital and physical touchpoints
Impact & Results
800+
Enquiries Generated
Cost per lead
₹55
(extremely efficient for commercial leasing)
74
verified site visits
from high-intent prospects
Enquiries aligned with
₹80K - ₹1.5L
Rental Range
Strong pipeline of
Retail, Showroom, Office, Healthcare and Service Businesses
This created a steady leasing pipeline, not a one-time spike.
The Outcome
1. Strong market positioning
Himalaya Tower emerged as a serious commercial leasing option in Bhilai.
​
2. Demand aligned with rental expectations
Minimal mismatch between enquiries and pricing.
​
3. Consistent visibility
The property stayed top-of-mind throughout the campaign period.
​
4. Scalable leasing model
The strategy created a repeatable framework for future phases.
Why This Case Study Matters
This campaign proves that commercial real estate leasing is not about shouting louder -
it’s about clear positioning, local relevance, and intent-driven marketing.
​
MicDrop didn’t just generate leads.
We built commercial credibility at scale.